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Upside Business Consultants helps local businesses grow through online and offline marketing strategies.

Through a unique business model, we are able to provide clients with the talent and the quality of work expected from a big ad agency at a better value. We specialize in the Long Island market and we know how to effectively reach your target audience. Our marketing blog is an added resource for clients and local business owners seeking more effective strategies to grow their businesses on Long Island.

Marketing like the big "ad agencies" at a fraction of the cost, everyday:
We are small business marketers who live, breathe and sleep Long Island and New York small business. Upside is not a traditional "marketing consultancy," a "marketing agency" a "design firm that also offers strategy" or just an "SEO company" -- we do not think in terms of limits. We are a boutique marketing firm on Long Island that uniquely combines the strategic services of a consultancy with the creative and executional services of a marketing agency, all under one roof, at a fraction of the cost. We are proud to be recognized by clients for our thoughtfulness, reliability, creative problem solving abilities and our track record of demonstrating results.

"Doug has done an excellent job working with my website to significantly upgrade the ability of my site to be found by my target audience. He has that rare ability to translate the technical into the understandable to help me understand and utilize today's marketing options to their fullest. He has been timely, dedicated, and a pleasure to work with.” - Cindy, Coaching Business, Nov. 2010

Leadership:
Upside Business Consultants is managed by Doug Betensky. With more than twelve years of experience ranging from working with small companies to executives in Fortune 100 companies looking to grow their businesses, Doug Betensky has an extensive marketing and consulting background. Prior to founding Upside Business Consultants, Doug worked in executive roles at Fortune 500 companies including The Home Depot and TJX Companies leading strategic initiatives in the areas of business strategy, branding, internet marketing, website development, search engine optimization, email program development, merchandising, advertising, training, in-store marketing, community relations, and grand opening of new facilities.

Mr. Betensky holds an MBA from the F.W. Olin School of Business at Babson College and undergraduate degrees in Economics and Anthropology from Tufts University. Mr. Betensky also authors the Long Island Marketing Blog, a blog for Long Island business owners as well as serves as a guest blogger online for marketing partners.

Principles:
We’ve built our business on several guiding principles. We believe in:

Driving excellence in everything we do
Going above and beyond for every project, small or large
Upholding high integrity and ethical standards
Telling it like it is, even if it not always what clients would like to hear
Keeping client information confidential
Creating pleasant and rewarding relationships with our clients
Practicing clear and fair billing
Working cost-effectively everyday for our clients

Our Marketing Consultants Use Fair Billing Practices:
We strive to be your trusted consultant of choice. We go out of our way to make our billing as fair and clear as possible. We do not “pad” our fees or expenses. You will always know exactly what you are paying us for. Costs and terms are defined clearly as well as what deliverables will be provided for our fees.

What Does A Marketing Consultant Cost? How Do Your Determine Fees?

Our fees are very fair and competitive. When you factor in the savings you have from not needing to hire a permanent employee, the marketing expense tax savings and the return on investment you receive by working with an experienced consultant, marketing consultants can be of great value to your business.

Marketing consultants tend to have standard fees that can range based on skill level needed, technical proficiency and experience. Fees quoted on the internet tend to range from $75-$250 and up per hour. Upside's practice is to offer a practical, blended rate and discount rates to clients depending on scope. For example, if a project requires a combination of strategic and execution work, a blended rate may be charged that takes into account a lower rate for the execution portion of an engagement. That means our clients are paying a rate commensurate with the skill level required to complete tasks and not a penny more.

Many of our clients choose to work with us on a monthly retainer basis. A monthly fee is charged and in return an agreed upon number of hours and scope of services is provided. The more our clients work with us, the better rate and value they receive.

In addition, numerous projects may be quoted on a project-by-project basis to facilitate budgetting. Each client's situation dictates how proposals are made. We are proud to offer very flexible and transparent marketing fees for our clients. We are happy to discuss our rates with you when we speak. Training fees are flat fees and based on the number of staff getting trained at one time.