How do I get my video found online in top positions? Long Island Video Marketing tips.

Attn: Long Island small business owners. This is part II of our three-part video marketing blog series. In case you missed part one, read about the search engine marketing benefits of video marketing here.

How do I get my video found online in top positions?

To get your video found online, many simply submit it to video sites such as YouTube through a registered account or through a business partner who manages your online marketing program, such as a marketing consultant. This can be effective when the keyword phrase is not very competitive, however it is certainly not optimal, especially for those that do not know how to search engine optimize the video.

The surest way to achieve higher video rankings is to 1) optimize the video itself (e.g. title, description, etc.) and 2) make sure that you create and submit a video sitemap (this very much like a sitemap you would make for your website online however it pertains to video only) to Google.  Submitting your video sitemap to Google is an important step often overlooked. The reason that video sitemaps exist because they can contain important descriptive information about your video that will make the search engines find your video easier and help position your video online where you would like it to be seen by your target audience.

Video sitemaps also contain information that can not normally be included in regular search results. This additional information helps search engine optimize your video and maximizes your possibility that it will rank high in the search engines.

Make sure your webmaster has your website listed on Google Webmaster Tools (a free resource provided by Google). Through Google Webmaster Tools, you can then submit your sitemap and get a very robust operational look at your website performance that extends well beyond what is available in a website analytics program such as Google Analytics alone.  You can read more about what Google has to say directly from Google’s mouth here at Google’s Video Best Practices.

How do I get my video found online in top positions?

Attn: Long Island small business owners. This is part II of our three-part video marketing blog series.

Work with your webmaster or marketing consultant to make sure that your videos are not just produced professionally but that they can actually be found on the internet. To get your video found online, many simply submit it to video sites such as YouTube through a registered account or through a business partner who manages your online marketing program, such as a marketing consultant.

The surest way to optimize your video and maximize your video’s visibility online is to make sure that you create and submit a video sitemap (this very much like a sitemap you would make for your website online however it pertains to video only) to Google. This is an important step often overlooked. The video sitemap exists because it can contain important descriptive information about your video that will make the search engines find your video easier and help position your video online where you would like it to be seen by your target audience.

Video sitemaps also contain information that can not normally be included in regular search results. This additional information helps search engine optimize your video and maximizes your possibility that it will rank high in the search engines.

Make sure your webmaster has your website listed on Google Webmaster Tools (a free resource provided by Google). Through Google Webmaster Tools, you can then submit your sitemap and get a very robust operational look at your website performance that extends well beyond what is available in a website analytics program such as Google Analytics alone.

If you have any questions, please feel free to contact us.

Feel free to comment below to the Long Island marketing blog, contact our marketing consultants at Upside Business Consultants with your comments, or join up on Twitter @upsidebusiness.

Reference Terms: video marketing tips, video sitemap, video search engine marketing, video search engine optimization, long island video marketing, why I should optimize my video for Google, how to increase your video search engine rankings, video marketing strategy.

Long Island Small Business Owners: Why Spelling Correctly Is Important To Your Customers.

We were just reading a marketing blog geared towards small business owners on Long Island, NY. This particular entry was written by a local marketing company looking to advertise its article writing, press release writing and blogging services.

To our surprise, the blog as well as the entire website was filled with spelling errors and an overwhelming amount of grammatical mistakes.

Would you pay a company that was unable to write properly on its own marketing blog to create marketing communications for your business?

This experience made us appreciate the connection between spelling / grammar and building relationships with customers and prospects. Here are some reasons why writing correctly is still very important, especially in customer-facing materials:

•    People form opinions and assumptions about your business based on what they read
•    Spelling correctly imparts credibility and professionalism
•    Spelling errors annoy people
•    Spelling errors can influence attitudes toward you and your business
•    Spelling incorrectly shows a lack of attention to detail
•    Errors can be perceived by readers as a result of carelessness and  laziness
•    People expect consistency and accuracy from you
•    Typos and errors leave the impression that the organization does not care

The bottom line is that we would all like our readers to absorb our marketing message and act on that message. When mistakes are made, we distract and confuse people. The worst types of spelling / grammar mistakes are those that lead to misunderstandings e.g. errors in phone numbers, addresses etc. and lost business opportunities. Less serious errors still impact your business because they impact perceptions and buying behaviors.

In our opinion, 90% of mistakes can be avoided when you stay customer-oriented and make quality a priority. Here are some of the questions we ask ourselves to stay focused and as error-free as possible:

1.    Do our readers care about proper grammar and spelling?
2.    What do we want readers to feel when they have finished reading what we have written?
3.    How would a reader describe our communications to others?
4.    What steps have we taken to ensure that our readers will form positive attitudes about us after they have read what we have written?

Happy writing!

Feel free to comment below to the Long Island marketing blog, contact a Long Island communications consultant at Upside Business Consultants with your comments, or join up on Twitter @upsidebusiness.

Reference Terms: typos, grammar, spelling correctly, marketing communications best practices, long island small business marketing, what customers care about, how proper grammar impacts your customers