Attn: Long Island small business owners. This is part II of our three-part video marketing blog series. In case you missed part one, read about the search engine marketing benefits of video marketing here.
How do I get my video found online in top positions?
To get your video found online, many simply submit it to video sites such as YouTube through a registered account or through a business partner who manages your online marketing program, such as a marketing consultant. This can be effective when the keyword phrase is not very competitive, however it is certainly not optimal, especially for those that do not know how to search engine optimize the video.
The surest way to achieve higher video rankings is to 1) optimize the video itself (e.g. title, description, etc.) and 2) make sure that you create and submit a video sitemap (this very much like a sitemap you would make for your website online however it pertains to video only) to Google. Submitting your video sitemap to Google is an important step often overlooked. The reason that video sitemaps exist because they can contain important descriptive information about your video that will make the search engines find your video easier and help position your video online where you would like it to be seen by your target audience.
Video sitemaps also contain information that can not normally be included in regular search results. This additional information helps search engine optimize your video and maximizes your possibility that it will rank high in the search engines.
Make sure your webmaster has your website listed on Google Webmaster Tools (a free resource provided by Google). Through Google Webmaster Tools, you can then submit your sitemap and get a very robust operational look at your website performance that extends well beyond what is available in a website analytics program such as Google Analytics alone. You can read more about what Google has to say directly from Google’s mouth here at Google’s Video Best Practices.
Reference Terms: video marketing tips, video sitemap, video search engine marketing, video search engine optimization, long island video marketing, why I should optimize my video for Google, how to increase your video search engine rankings, video marketing strategy.