Upside Business Consultants Launches

Video Marketing in New YorkWe are excited to announce the launch of our new marketing resource, Our video production website is dedicated to video marketing for Long Island and New York City companies.

The videos we create are high-definition, broadcast-ready videos designed to be web ready. We produce an array of videos, such as: Custom Videos, Documentary Style Branding Videos, On Location Videos, Product Demos, Short Commercial Spots and more.

How it Works…

The process is simple. When you need a video produced, Upside’s video marketing division will handle every aspect of producing your video. You will work one-on-one with an account manager and a professional videographer for production planning. Then we film your video on location or at our in-house photography studio at our headquarters in Hauppauge. The entire process is easy and the timeline is short. Go here to view our video marketing packages.

Advantages of Using Video on Your Website

If a picture is worth a thousand words, video is worth a million. Video Marketing is becoming more and more popular among web users. Here are a few interesting facts about video marketing:

  • Provides interaction and meaningful feedback. Consumers love commenting on videos. Business owners can use customers’ feedback to solve problems and fulfill needs.
  • Cost less than traditional print advertising or TV advertising. TV advertising alone can cost around $45,000 – $100,000, according to experts.
  • Video is social media friendly. People love sharing videos with their friends and co-workers.
  • Video is searchable and great for Search Engine Optimization. In 2012, online marketing videos have shown up in nearly 70% of the top 100 Google search listings, according to Marketing Week.
  • Product videos create higher conversion rates on websites. Nearly, 64-85% of viewers are more likely to make a purchase after watching a video. 187 million Americans watched 48 billion content videos online in July, 2013, according to Comscore.

Upside Creative doesn’t just create visually appealing videos, we make sure the videos we produce are seen by your intended audience. Do you need a video produced for your company? Contact our Long Island video production team today.

Read the official announcement here:

Does My Small Business Need Marketing or Public Relations?

Difference Between PR & MarketingWhen faced with the dilemma of how to increase traffic to your business, it may be difficult to decide whether you should take a plan of action revolved around marketing or a plan of action revolved around public relations.

Although some may think marketing and public relations are essentially the same thing, this simply is not the case. First take a look at these definitions of marketing and public relations to give yourself a better sense of what they really are.

Marketing: The activities of a company related to buying and selling a product or service to a certain target audience. To reach a target audience, different tactics are used that are associated with advertising, selling, and delivering products to customers. In essence, marketing is the combination of everything that a company does to gain customers and preserve a lasting relationship with them.

Public Relations (PR): The practice of communicating with the entire public. The main focus of public relations is to present your company (or person) in a positive light to create a strong public image for your company (or person). Businesses use various tactics through the news and the press to cultivate a good relationship with the public.

As you can see, marketing and public relations focus on two completely different areas, and therefore, create different outcomes. While marketing targets a specific audience to promote a product/service, public relations tries to highlight a company’s attributes to the entire public and project a desired image. In essence, marketing is closely tied to generating sales and revenues (tangible) whereas public relations works on bringing positive awareness and favorable attitudes to your business (intangible).

Ultimately, if your primary goal is to strengthen sales in a specific period of time, your best strategy is to focus on marketing, effectively maximizing the resources you are willing to invest.

Any questions? Feel free to email us your question at Stay tuned here for the answer.