Google Has Ended Its Authorship Program

bye byeGoogle is committed to Search. But is equally committed to rigorous Testing of all of its products. And it is not afraid to pull one from its “shelf” if the data it collects does not meet its own requirements and align to its goals well. As of yesterday, John Mueller of Google Webmaster Tools announced in a Google+ post that the search engine will cease displaying authorship results in Search Engine Results pages. Google has “dropped all Authorship functionality” from being seen in SERPs.

Here are the reasons stated, according to Search Engine Land:

 1. Low adoption rates by authors and webmasters. Few people used authorship because it was so difficult and confusing to implement. The adoption rate therefore suffered.

 2. Low value to searchers. Also, according to the Search Engine Land article, “John Mueller stated that Google was seeing little difference in “click behavior” on search result pages with Authorship snippets compared to those without. This came as a shock (accompanied in many cases with outright disbelief) to those who had always believed that author snippets brought higher click-through rates.”

Many people suspect that one of the drivers of killing this system is that about half or more of all of Google’s traffic now comes from mobile devices , where real estate comes at a premium. The sheer amount of space Authorship photos etc. would take up are costly.

Proving authorship quality is still going to be on Google’s radar, and we doubt it will give up on developing a more efficacious, error free way to do so that also has a high adoption rate online.

NOTE: the above is meant only for informational purposes as an article summary of an original article posted on the below website with the below listed authors.

CREDITS: The original article was co-authored by Eric Enge and Mark Traphagen.

Click here to read the original Search Engine Land article

What are Citations and do I need them to get good local SEO campaign results?

citate-seoWhat are Citations exactly?
They are described as an online reference to your Name, Address and Phone number on other notable websites that are well indexed. Together, they form the acronym known as NAP. It’s very important that your NAP appears consistent throughout the web.

What is an example of a Citation?
A good example of a Citation would be having a listing on ‘Yelp.com’ or “Hotfrog.Com”. Other examples include: local business associations, the Chamber of Commerce, Superpages, etc. It’s very difficult for a CEO of a firm to pretend to have membership in a business index or Chamber of Commerce, especially if his/her information is mentioned in a popular blog post. As a result, Citations can significantly improve the trust Google has for your website as well as its credibility.  These are factors taken into consideration by ranking algorithms.

Why are Citations Important for Your Business?
The good thing about citations is that your website doesn’t even need a backlink from the site to get recognized in the search engines. Another plus is that citations confirm that a business is truly a part of a local community. The very fact that there are credible websites with your name on it can help your SEO efforts.  The quantity and consistency as well as content of your Citations will affect your local SEO rankings.  You want to have a lot of them and they need to all be consistent. Citations, coupled with links from popular high-ranking websites and a well optimized website (if you have one) can ultimately enhance your local search engine rankings.

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