You just launched your new Facebook business page. What’s next? The next step is to persuade people to visit and ‘like’ your page, obviously. In this post, we’re going to share a couple of helpful ways to attract people to your Facebook page.
Post on a Regular Basis
Believe it or not, people are more likely to visit a page that is active and has a lot of interesting fresh content. It can be a turn off to visit a page that hasn’t been updated in days or even weeks. Posting on a daily basis is important because it not only shows that you maintain an active business, but it can help increase your visibility. Just make sure you include content that your audience will be interested in viewing.
One way to find out what people are truly interested in is to visit the top companies within your industry. Your audience will let you know what they want by the way they respond on those particular pages (with likes, comments, shares, etc.). By researching other companies, this will give you inspiration to create better content.
Make sure you include eye-catching photos, interesting status updates, links to informative articles and videos. The more people view your posts in their feed, the more likely they will notice what you’re posting. However, you don’t want to over-do it with posting. Posting too many updates will flood people’s newsfeed. As a result, they will be inclined to unlike your page.
If you have less than 100 followers, posting 1-3 times a day is sufficient. However, if you have over 2,000 followers, you’ll want to post more frequently (6-8 times daily) so that people will see your posts.
Include Your Facebook Details on Your Marketing Collateral
Another great way to attract people to your page is to invite them on your marketing materials (business cards, envelops, brochures, and etc.). Make sure you include your Facebook details on your email signature, newsletters and website. If you have an office or store, consider displaying a small ‘Like Us on Facebook’ sign in the window or on your desk/countertop. The next time you attend a convention, seminar or a meet-up networking event, don’t hesitate to bring along a few social media invite cards or promo cards.
Buy Facebook Ads
Investing in Facebook ads is an affordable way to promote your page and your website. Just make sure you are targeting the right audience. It is also important that your ads aren’t too salesy. There has been research conducted that showed Facebook users are more likely to respond to ads and promoted posts that provide a solution to a problem or fulfills a need.
If your goal is to use Facebook ads to get website clicks, make sure your copy mirrors your ad. Often times, people become frustrated when they invest in ads, but no one takes action (e.g. make a purchase, newsletter sign up, make a call, etc.). Ad copy should be marketable and engaging. For the best results, consider hiring a professional copywriter who specializes in creating Facebook ad copy.
Social Media Tip: It is important that your graphic art is visually appealing. Images that are bright tend to work better than dark images. Images that include a person within the graphic tends to work better than graphic text.
What NOT to Do?
DON’T use your personal Facebook page to promote your business. Although family and friends may ‘like’ your page to support you, the key to having a successful page is to only promote to your target audience – those who are truly interested in your business.
DON’T buy Facebook likes. As mentioned in our previous posts, don’t fall prey to companies that sell Facebook likes. Buying likes will not increase your reach or conversions.
DON’T spam your competitors’ page. A good example of spamming someone’s page is promoting your business in the comments section of a company’s post. You run the risk of either getting banned from their page or worse, getting called out.
As you can see, there are effective ways to attract fans to your Facebook page. The key to having successful results on Facebook is to be consistent and to provide people with content that they want.
For more great social media tips, join us on our Facebook page here: Facebook.com/upsidebusinessconsultants