Tag Archives: Facebook advertising

Beyond My Subscribers, How Do I Get More Exposure For My Blog?

Question, I know blogging is important – but if the only peopleOnline Marketing who see it are my subscribers and Facebook fans, how is this expanding my exposure?

There are many ways to attract more views of your blog. Two things we recommend are identifying:

1) How to leverage your existing marketing channels

2) How to reach new visitors who are unfamiliar with your brand.

Here are Seven tactics you can start pursuing now:

1. Post on Facebook, Twitter AND Other Social Networks

Every time you create a blog post, make sure you share it with your followers and fans on your social networks. People will not know your content exists unless you invite them to your blog site. Build relationships with other Facebook Fan Page Admins who may share your blogs to their network. For example, a Salon that specializes in Men’s Hair may share posts from a Male Dermatology Center. The content is appropriate and targeted for the audience and businesses
are non-competing.

2. Email Marketing

Your articles can be shared via email blasts in the form of a Newsletter. Marketing to existing subscribers can actually lead to new views when your subscribers forward your article to someone they know. If you haven’t already, consider adding share plugins within your email.

3. Optimize Blogs for Search Engines Like Google

Blogs can be optimized to improve their visibility in search engines like Google Bing and Yahoo.

Create articles that will be found by people searching online for answers to their questions or a solution to a problem. People are more likely to click and read a blog article that they can relate
to online.

Tip: Pick topics and content that does not have a lot of competition to help your blog rank better.

4. Approach Local Publishers and Magazines

Provide your content (or a version of it) to a new audience by forming relationships with local newspapers. Although this can be very challenging, it can lead to a lot of PR exposure in the long run. Don’t ignore the smaller publications. There are many good publications out there searching for great articles to share with their subscribers.

5. Cross Promote Your Work Via Other Social Media Marketing Channels

You could do a video blog that is related to your post and then put a link in your article, in the description (on Youtube, Vimeo, etc.). Cross promotion can help encourage people to visit your blog while providing a helpful resource to people who are already interested in you.

6. Guest Blogging

Only guest blog with people you trust and who serve a similar audience. Guest blogging can help attract new viewers if it is handled properly. The purpose of guest blogging is to provide
content to a new audience. While the blog post would not be published on your website, you could garner enough interest that people may start following you on Social Media or subscribe to your e-newsletter or blog, which will result in more views.

7. Facebook Advertising

Turn your Facebook post into a Sponsored Post. At Upside, we always recommend an integrated approach in which you try several of these tactics in combination to get the most exposure. Remember, in 2015, think about how your content is perceived on the device on which it is viewed. Content should format correctly and provide a positive user-experience. whether it is a Desktop, tablet or Smartphone.

Bonus: You can print out a couple of articles and hand them out at Workshops/Meetings with Clients/Your Front Desk, etc. or email them as follow-ups to Clients or Customers who show interest. The articles also help the overall exposure of your website because they add good content that drives up relevancy and your quality score on Google – this is one of the key reasons why we do this.

Lastly, make sure you always provide your audience with fresh content that they will be excited to read regularly. The more you share your content, the more people you will attract to your blog.

To find out more great tips, join the conversation on our Facebook page at:


6 Facebook Strategies Local Business Owners Should Use To Improve Facebook Marketing

If you have a retail store or bricks and mortar location, you may have thought about what types of Facebook strategies would be helpful for you. Getting traction can take time. Try some of these tips to help your retail page grow faster:

1. Mixing Up/Expanding Types of Content

While Facebook is a common outlet for companies to reveal their blogs, blogs and text-based posts are not the only forms of content that you should be publishing on the world’s most popular social media platform. Take advantage of Facebook and the fact that most of your customer base is, more likely than not, using it! Facebook’s algorithm is very friendly to photo and video posts that get higher engagement. Post videos of your store or workplace, showing what your company and employees are all about. Show how happy your customers are when they are using your product or service through interview testimonials on camera. Written testimonials are great to have on your company website, but posting live interview testimonials and customer experiences on Facebook are both great ways to mix up your content. Even a video of your customers talking about their experiences is great content! Podcasts, other media, contests, in-store events and other engaging posts that diversify your post types can help you learn more about what gets the best interaction and results.

2. Facebook marketing strategyResearching and Building Relationships with Other Pages who Target Your Audience but Whom Are Non-Competing

If your customers use Facebook consistently, it is probable that they ‘like’ more than just your page on Facebook. That means when they are scrolling down their news feeds, your recently published content is not the only thing they see. For this reason, it might help expose your business and attract new customers (as well as keep current customers interested) if you team up with other companies. Potential segments of customers might like a prospective social media partner’s page on Facebook, but not yours. This strategy works especially well if you partner with a company whose product or service is a non-competing complement to your own. For example, if your company manufactures and sells peanut butter, developing a relationship with a company that makes jelly is smart. Some ways you can foster a social media relationship include content sharing, cross promotions and simple mentions/tags on Facebook. Your business page can even ‘like’ other business pages on Facebook. It’s important to focus on building a relationship with the page first and not spamming or posting on other page’s walls to gain visibility. These tactics, without relationship building, are not good etiquette!

3. Consider Facebook Advertising When Needed to Push a Big Promotion

Like Google, Facebook has its own advertising services that you can use to increase your visibility and marketing strategy. Through Facebook advertising, you can attract new audiences and reach out to people who do not know about your page. You can even ‘boost’ some of your posts to really heighten the chances of your post being seen by as many people as possible. Advertising on Facebook can be very beneficial if you know how to use it and what steps you should be taking. If you know of a certain audience you would like to target through Facebook, you can do so by targeting ads to specific zip codes and/or demographics. This is helpful since Facebook has significantly reduced Reach of your posts. Whereas in the past, almost all of your posts reached your Fans, now on average only 10-15% may. To actually get exposure, sometimes a combination of advertising and organic reach can get you better results.

4. Take One Big Step back Every Week. Identify 3-4 Customer Segments

 While Facebook can be intriguing and entertaining, don’t lose site of why you have a Facebook page in the first place: to appeal to and retain the attention of select audiences. Every week, you should take one step back and ask yourself, “is my company performing on Facebook the way we set out to?” If the answer is no, but you are not sure how to fix the problem, keep the following in mind. Make sure your content ‘portfolio’ provides content for each of your target audiences so as to keep the page relevant to the people you ‘want’ as fans. Once you realize who your target audience is, identify the segment through the creation of a folder. Start a library of content for that audience and begin to understand what types of content it finds exciting and appealing. All content that you post on Facebook should be relevant to that target audience and be posted with the attempt to help them.

5. Capture and Convert ‘In-Store’ LikesFacebook business

One of the most important audiences you have that can be tapped is your existing customers – the ones that come into your shop all of the time and already love your company. These potential “brand ambassadors” can do wonders for getting the word out about your business to others in their own networks. If you do not have store signage on counters, tables, doors (even electronic signage) that mentions your Facebook page and attempts to get store visitors to Like your page, then you are missing a critical piece of your marketing: marketing to your existing, loyal customers. It’s likely that only a small percentage of them are Fans of your page. If you can give them a good reason to join it, that can be a powerful catalyst to your Facebook Fan Page’s growth. One way to accomplish this is in-store signage. Another is through email blasts. A special promotion never hurts! Be creative and see what you can do.

 6. Create a Facebook Fan Page Exclusive Promo

In truth, timing is very important in marketing. Facebook marketing is no different. But when the time is right, it’s nice to reward your Facebook community and show that you care about them. Thank them for their contributions. In addition, consider a Facebook-only time-limited promotion; maybe put up a coupon that they can display on their phones at the register or even print. The key to this strategy is to make the reward time-limited. This can, temporarily of course, spike sales and interest in your company. A good time to offer this exclusive promo might be when your company has just released a new product line, for example, and you want your customer base to see it.

Try some of these strategies to make sure that you are getting the most out of the hard work you are putting into your Facebook marketing.

If you have any questions or insights about Facebook marketing for retailers, give us a call at (516) 610-0922 or shoot us a note at info@upsidebusiness.com with your questions. We would love to hear from you.