Tag Archives: mobile friendly website

I Don’t Have a Mobile-Friendly Website… What Are the Consequences?

Mobile Friendly WebsiteIf your website is not mobile-friendly and your customers are heavy users of mobile devices like iPads and iPhones, then you may be missing out on leads or inquiries if you are a service business and sales if you are a product based business.

Besides impacting your top line, here are five practical reasons to have a mobile-friendly website now, as we head into 2015:

Better rankings: Google is labeling websites as “mobile-friendly” in search engine results pages seen on mobile devices, and it is increasingly using mobile usability as a ranking factor. Mobile friendliness is directly linked to SEO and conversion.

Better branding: A mobile friendly website provides a more consistent user experience to your customer base, which is important for branding and service.

The Future Is In Your Hands: Mobile is the fastest growing marketing channel in the past decade, and mobile search is going to outpace Desktop search.

Sense of Urgency: Customers on mobile devices are looking for instant information and are very likely to want to make a purchase; visit a store; book an appointment; make a reservation, etc. they tend to be on-the-go and very quick to leave a site that is not mobile-friendly. If your customers expect you to be accessible via the Internet, then it’s time to become mobile friendly.

Beat The Competitors: What makes you memorable and stand out? If you want a leg up on the competition, a mobile friendly website is an excellent way to differentiate.

The above assumes your audience uses mobile devices. There are cases where a business does not tend to attract business on mobile devices. Always understand your target audiences’ habits, likes, dislikes and behaviors first before making an investment. Your Web marketing agency can help you retrofit your existing site or install a new template onto your site that is responsively coded. If you do not know where to start, give us a call at: 516.610.0922. We are happy to answer your questions.

The Meaning And Importance Of A Responsive Website Design

If you don’t have a responsive website design, then chances are your website may not work on mobile devices like tablets and smartphones. The fact is that mobile search will generate more searches than PC searches in the very near future. Your website user experience is not only essential to your customers, it’s important to you, because metrics associated with the experience mobile visitors have on your site WILL impact your SEO rankings—and that ultimately impacts your lead flow and your revenues.

If your website has more than 15% percent mobile visitors, it’s time to seriously consider coding your website responsively.

Website developers have to keep in mind that people who log onto websites via smartphone are more likely to be doing so for brief snippets of text, like contact or location information. Attention spans are also short. Information is expected in few if any clicks.

By contrast, people logging onto your website via PC or desktop computer are most likely in an office at home—not on the go in need of immediate information.

Also, in 2014, there is a strong trend of first looking at a website on a mobile device and then using that experience to determine if they will then visit your site on a PC.

The point is that in the year 2014, most business websites must cater to a variety of mobile platforms, which does make your website developer’s job a little more difficult. However, for the sake of bringing in more business and attracting customers, having a responsive website design is essential.

What is Responsive Design?

A responsive website design is essential in today’s day in age, especially if your audience uses mobile devices. Google Analytics will tell you how many of your website visitors use mobile devices. You do not need to guess!


responsive website designWhen a website is responsive, it adjusts based on what platform it is displaying on to display properly in the browser size of that particular device. In other and simpler words, if you look at a website on your desktop computer and check the same website on your smartphone on the train home from work, it should be equally easy to navigate and read. To make a website responsive (credit to http://www.studiopress.com/design/website-respond-mobile-devices.htm), there are a few things you can do, like alter the frame width and font size while targeting specific devices (computer science is involved). This work should only be conducted by a skilled, professional web developer. Adjusting media queries also helps; however, you might not have to tamper with media queries if you initially build the website with a flexible grid approach, which ensures website readjustment from platform to platform without you doing a thing.

Keep in mind that, for example, simply adding a mobile friendly “menu” plugin onto an existing WordPress website is NOT the same as responsive design. Only the menu itself will reformat to be mobile friendly. The rest of your site will not be mobile friendly. Only by coding the entire site to resize and format for mobile devices will enable your prospects and visitors to have a seamless, cross-platform user experience.

For a small business website, this type of coding can usually be done for anywhere between a few hundred dollars and a thousand dollars. It’s best to budget in advance for this and work with your web marketing consultant to determine if it is time to make this move. Good luck!