Tag Archives: seo myths

Do I Need To Submit My Website To Hundreds Of Search Engines?

SEO Myths In short: NO. You do not need a search engine submission service!
You may have seen tactics used by low quality SEO companies (they usually come as SPAM emails and they are looking to charge a fee) as follows:

  • Telling you that you must pay them to submit your website to dozens or hundreds of search engines or more
  • That you must pay them to make sure you get your website indexed
  • That they can get you tons of hits on your website
  • That submitting your website to search engines is critical to SEO

None of this could be farther from the truth.

The truth is:

You do not need to submit your site to the search engines because they usually find your website on their own. Indexing can take anywhere from a day to a few weeks. To see if your site is indexed type the following into Google “site:www.nameofwebsite.com”

Be sure to update www.nameofwebsite.com to your actual domain name.

If your site is professionally designed with unique, quality content, your chances of indexing are much higher. Your site also needs to be coded in a way that is readable by search engines. If it is not, it does not matter if you submit to a ton of search engines, your site will stay invisible. Most of the time, you have nothing to worry about.

If possible, the best way to get your website indexed quickly is to get a link from a reliable website (blog, website, forum, press release etc.) that is already indexed. If you can not, then you can still do the following below to get started.

1. You can submit your new web site to Google yourself at: https://www.google.com/webmasters/tools/submit-url

2. You can set up a Google Webmaster Tools account and submit a sitemap there. You can create a sitemap for free on a number of websites only (Google “free sitemap creator”). You can then upload it to your website and submit to Google via your Webmaster Tools account. This will help Google understand what pages you have on your website and maximize their ability to become indexed. More information: https://support.google.com/webmasters

3. You can submit to Bing here: http://www.bing.com/toolbox/submit-site-url

4. You can submit to Yahoo here: http://search.yahoo.com/info/submit.html

That is all you need to do.

Remember: The majority of search engines that do exist pull data from the top three (Google, Bing, Yahoo). As long as your site is indexed in these three, you should be covered. Est. 2/3 or more of all searches occur on Google anyway, so it is not necessary to be found in small, virtually unknown search engines.

If you have any questions, feel free to reach out to us at (516) 610-0922 or email: info@upsidebusiness.com.

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SEO Myth: The Way To Rank Higher Is To Use A Keyword Over and Over in Page Text

SEO Myth and TruthTruth: While the keyword should be on the page several times, it should be integrated in a natural way. Keyword Stuffing, the act of repeated and overuse of a keyword in a page to increase its keyword density (the proportion of words on a page that are a keyword to the overall number of words on page), can actually lead to penalizations.

If you try to over manipulate a search engine, they will almost certainly catch you. If not now, then later.

In reality, there is no ideal number of times to repeat a keyword on a web page, however many agree to cap it at 2%. The keyword should be in the Page title and page text at minimum so that people know what the page is going to be about.  Variation on your keywords is important as well as writing for people not search engines. Simply repeating your keyword a million times just won’t work! Doing so will make your copy sound spammy and turn people away.

With Google’s new search engine, understanding the searcher’s intent and the meaning behind their search term (intuitive search) is important. If you have one or two target phrases per web page and then build quality, unique content that is well written (multi-media such as video helps engagement) you are on your way. From there, each page should be built based on strong ethical on page SEO best practices. A careful, but well thought out link campaign can complement your on page efforts, but be very careful about what types of links you have pointing to your site. Work with a professional SEO company to determine how to build links without suffering Penguin update penalizations.

Focusing on outcomes and conversion (how you will get someone to take an action) when they actually get to your page is a more strategic way to think about SEO that will get you better long term results. Keywords are a necessary and important part of the process, but keyword rankings alone will not get you results by themselves, especially in a competitive market.

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