Tag Archives: video marketing

Seven Creative Ways To Use Video For Service Businesses

Video MarketingVideo marketing is a powerful medium. In some cases, it is more powerful than the written word. In fact, by 2017, 74 percent of all Web traffic will be dominated by video, according to marketing experts.

There is no question, now is the right time to start implementing a video marketing campaign into your marketing strategy. If you are new to the video marketing arena, getting started with video may seem a bit overwhelming to absorb. So, our team brainstormed five creative ways to start using video to help gain more exposure to your service business:

1. Ask a common question and answer it – Vlog OR speak about a new law, regulation, trend, statistic or change in your industry that will impact clients. Align the question to profitable service areas that you provide. Embed the video into those webpages on your website.

2. Do a monthly update to your clients showing them the trends and industry data that are critical to their business. Send an email blast out with the video or a link to the video.

3. Make a video thank-you and send it out to Clients. For example, a send a Holiday season video message, or send a video to people who you networked with at a tradeshow, etc.

4. Make a branding video that highlights your company’s unique characteristics and put it on your homepage and YouTube. Differentiate from other service providers.

5. Make a video that asks your prospects to take an action. For example, you may want to build a landing page for your email opt-in list. On the webpage, a video explains why joining your email list is beneficial to others.

6. Make a video explain something complex that your company tries in simple terms. Video is an excellent medium to make the technical easier to understand. Use imagery and simple explanations to make your service offerings clearer.

7. Get the client to provide video testimonials or have them come to your office, and professionally film a short testimonial that you can share with others. Testimonials gives future customers the opportunity to see how much people love your service. Video testimonials are also a great way to help boost your creditability, and it can place a person’s mind at ease when making a buying decision. Don’t forget to post them to your social media sites!

Bonus: Repurpose old blog posts into shortened, video versions that are easier to consume. Then post them as new blogs referencing the old blog post.

In summary, video marketing is not only an excellent tool for attracting visitors to your website, if your video is well produced, it could increase the amount of time people spend on a Web page. The longer a visitor remains on a page, the better. According to a recent study taken by Virtuets.com, 46% of visitors took some form of action after watching a video advertisement on a website. As you can see, video marketing is an effective way to help boost your ROI.

Have you used any creative video ideas that worked for your business? Please share, we would love to hear.

Social Video Marketing: Ready Or Not, Here It Comes

If you’re active on social media, you’ll often see that videos shared by others take up much of your news feed—by 2017, video traffic will take up 67% of all consumer web traffic. Social video can help your brand with engagement to consumers because brains process visual content 60,000 times faster than text—this is especially important as consumers are inundated with all sorts of content, and visual content such as videos can make more of an impact than text. If you plan to use social video and jump to the front of the line to grab the attention of your audience, this infographic, which summarizes many key video marketing statistics, can show you how to get started:

 

social video marketing infographic

YouTube seems to be the default choice for businesses to host their videos, but they should also consider other options such as Vimeo, Google Hangouts, Instagram and Vine to host videos and get their content out to as many people as possible.

There are a few main takeaways to keep in mind about these video content platforms.  While YouTube is currently the easy choice to upload video content, the above platforms are all growing fast; it’s important you keep up to meet your customers where THEY are! While Google Hangouts is more appropriate for companies trying to engage in B2B marketing, Instagram is more useful for companies trying to meet consumers rather than other businesses (B2C).  Even though Vimeo is beautiful, successful marketing on “YouTube’s cousin” will cost you; but a pro subscription will give you search engine visibility, advanced tracking and statistics as well as a customizable and brandable video player. Overall, Vine currently seems to be the toughest social video platform to market on due to countless videos that rarely gain traction.

Special thanks to tollfreeforwarding(dot)com for their contributions!