Tag Archives: video marketing statistics

Social Video Marketing: Ready Or Not, Here It Comes

If you’re active on social media, you’ll often see that videos shared by others take up much of your news feed—by 2017, video traffic will take up 67% of all consumer web traffic. Social video can help your brand with engagement to consumers because brains process visual content 60,000 times faster than text—this is especially important as consumers are inundated with all sorts of content, and visual content such as videos can make more of an impact than text. If you plan to use social video and jump to the front of the line to grab the attention of your audience, this infographic, which summarizes many key video marketing statistics, can show you how to get started:

 

social video marketing infographic

YouTube seems to be the default choice for businesses to host their videos, but they should also consider other options such as Vimeo, Google Hangouts, Instagram and Vine to host videos and get their content out to as many people as possible.

There are a few main takeaways to keep in mind about these video content platforms.  While YouTube is currently the easy choice to upload video content, the above platforms are all growing fast; it’s important you keep up to meet your customers where THEY are! While Google Hangouts is more appropriate for companies trying to engage in B2B marketing, Instagram is more useful for companies trying to meet consumers rather than other businesses (B2C).  Even though Vimeo is beautiful, successful marketing on “YouTube’s cousin” will cost you; but a pro subscription will give you search engine visibility, advanced tracking and statistics as well as a customizable and brandable video player. Overall, Vine currently seems to be the toughest social video platform to market on due to countless videos that rarely gain traction.

Special thanks to tollfreeforwarding(dot)com for their contributions!

11 Big Reasons Why Video Marketing Can Improve Your Digital Marketing Campaign

Video MarketingToday, videos are used at many points in the customer acquisition and client relationship management process—from generating interest with prospects to communicating with loyal customers and providing improved post-sale service.

Videos are everywhere (in search engines, on websites, on every social media platform including YouTube etc. and in offline locations e.g. taxis). And while watching video has become ubiquitous, video marketing by small businesses is still a largely untapped opportunity for many local businesses.

If you have not considered video marketing before or are looking for new ways to market your business online, here are 11 reasons web video marketing is a great way to improve your marketing plan:

1.    People prefer to watch video over reading text—20% of visitors will read the majority of text on a website, but 80% will watch the same content in the form of a video (forrester research).
2.    Video marketing can be done cost effectively and is much less expensive than most print advertising .
3.    Video makes your website 6 times more likely to convert a “browser” into a paying customer (forrester research) .
4.    YouTube (not Bing or Yahoo) is the #2 search engine.
5.    Videos posted online can be tracked and measured—when measured, data collected can help you understand if video marketing is achieving your marketing goals.
6.    Video marketing can be highly targeted to your audience, including their geographic location. Given that most businesses are local and most searches are done for local businesses, video is a great media for local marketing.
7.    Video marketing is growing exponentially in volume, distribution and adoption. Forrester estimates that 90% of the online population will watch video regularly by the year 2017. Every minute, 72 hours of video are uploaded to YouTube.
8.    Video can improve one-to-one marketing. Video provides a deeper emotional connection between presenter and viewer, as well as a more personable message.
9.    Video is interactive and social media friendly— with little effort it is easily shared across social media platforms and embedded into any website.
10.   Video is fun. Reading text is (for many)…not as fun. If you make your business fun to engage with through media like video, you may receive more interest and more attention from customers.
11.    With the growth of mobile devices and the fact that video is more optimized than text for smartphone viewing (text is still small and difficult to read on most smartphones; tablets are better), videos are likely to increase in importance as mobile devices continue to replace traditional desktops. In the 3rd quarter of 2011, tablet users spent 30% more time watching video per internet session than desktop computer users. (source: Ooyala). The mobile video audience has gained 15 million viewers in the last two years, a 77% increase via Business Insider. [source: http://www.magnetvideo.com/content/online+video+statistics+for+november+2012/306349 for the stats]

As mobile marketing becomes increasingly important to your business, video marketing might be the right media for optimizing your visibility on mobile devices. In our experience, communicating to your customers where they are already spending their time through a media channel they prefer is an important part of marketing successfully!

The list goes on…

What would you add to this list? We know there are dozens if not hundreds of other compelling reasons to use video and web video to help grow your business.

Read this related video marketing article.