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Long Island Digital Marketing Agency
and Internet Marketing Company

Getting found. Spreading the word. Expanding your customer base. And everything in between.


Optimize your website, improve your Google rankings, and get more qualified traffic. Start with a well designed responsive website that resonates with prospects and differentiates your company. Combine website SEO best practices with a content plan and link building services that will boost your search engine rankings. Set up and monthly management service.


Dominate the Search Advertising space with Ads on Google & Bing that convert searchers to leads. Keep visibility high on mobile devices and put metrics into place to measure your clicks, calls, conversions and goal completions. From strategy to targeting and execution, build it with Upside. Set up and monthly Google & Bing Ads management service.

Social Media

Customers spend a lot of time on social channels like Facebook, Twitter, Instagram, YouTube and SnapChat. Are you relevant in these spaces? Do you have enough exposure? Develop your brand voice and stay connected with Customers. Keep the conversation going and share your story. Use targeted social media advertising to reach prospects in the social media. Ask about consulting, training and our social media marketing service.


Have a problem? Something not working? Hit by an algorithm change and not sure what to do? Don't know how to make sense of your data? Let's figure it out together. We are the trusted online marketing advisors to many New York companies. Talk to us about your marketing consulting needs. Hourly and retainer consulting available.

How can we help you?

The Best Digital Marketing Services Are One Click Away​!

If you think your business should be getting better results, work with a better partner.  Upside is a full-service Long Island internet marketing agency and SEO company that helps businesses from a range of industries compete and grow by generating customers, not just leads. We’ll help you get ahead where it counts, online.

A full suite of consulting and digital marketing services designed to outcompete your competitors. There is no template for success. What we do is build you a program that works for your specific business so that you are ‘Better’ not just ‘Different’ than your competition. Whether you need SEO on Long Island or the New York area, a Google pay per click program managed, a mobile friendly website built or a better engagement in your social media marketing, we will help. We provide monthly management of your digital marketing programs as well as web marketing consulting to provide strategic direction and marketing planning.

You can rest assured that your account is getting the attention it needs.  We manage your program in house out of our Long Island Offices (headquarters in Hauppauge, NY) and we are on a first name basis with every Client. We really take the time to get to know you, your business and your needs.

Expert staff without the overhead. You’ll feel like we are employees in your business. Only qualified, caring and experienced digital marketers work on your account. What differentiates us is the individualized attention each Client receives. Our President and owner Doug Betensky is frequently called upon by Newsday and other publications as an Expert consultant on topics such as business and digital marketing strategy, search engine marketing and SEO.


How To Get Better Search Engine & Internet Marketing Results
The 3 Point Digital Marketing System

Develop A Marketing Strategy

Understand the marketing & competitive landscape. Discovery process. Establish goals. Understand which customer segments you will attract, the buying and sales process. Craft a compelling marketing strategy. Decide how you will drive qualified customers and traffic to your website and business. Determine integration with offline marketing campaigns.

  • Strategic Marketing Consulting
  • Competitor Analysis
  • Marketing Plans
  • SEO Consulting
  • Digital Marketing Audits & Analysis
  • Marketing Coaching

Attract Website Traffic & Convert Customers

Staying User-focused, design the lead and customer generation funnel. Optimize every customer “touch point.” Build a multi-channel approach that is seamless to Users and helps Users achieve their goals too. Communicate value and engage Users. Encourage actions. Capture leads and convert leads to customers.

  • SEO Services
  • Google Pay-Per-Click Advertising / SEM
  • Social Media Marketing & Social Advertising
  • Website Design & Development
  • Mobile Marketing
  • Email Marketing

Measure & Improve Marketing Campaigns

Measure marketing campaigns and determine most cost effective digital marketing channels. Tweak marketing strategy. Maintain and grow customer loyalty. Post-Sale communications, social media and contact strategies.

  • Google Analytics / Call Tracking
  • Conversion / Click Through / Goal Measurement
  • Website Heat Mapping / Click Tracking
  • Social Media Analytics
  • Email Marketing
  • Customer Loyalty
  • Reputation Management