About Us and Why We Are Different

We are different. Here's how:

Upside Business Consultants believes small/medium sized businesses can grow faster by focusing on three things:

  1.     Creating exceptional marketing strategies that work
  2.      Investing in talented people who care
  3.      Executing consistently and flawlessly

We also believe stronger relationships lead to better results for you too.
So, we focus on what counts: getting to know you, your business, your needs and everything on your mind.

We aren’t just different, we actually do things differently.

From your first phone call to our daily interactions, you will notice how our firm has a personal touch in everything we do. We are down to earth, genuine and we really care.  We are on a first name basis with each client, whether it’s a National client or a local small business.

Our approach:

Everything we do revolves around questions like “how and why is this going to work?” “how will we measure that?” “what can be done to make this better?” “how do we create a better strategy?”

We look for ways to shift marketing dollars to the most effective strategies, try new strategies that work, and we stay flexible. We have impromptu meetings, obsess about each client and work tirelessly to improve our clients programs.

We stay students, always improving and getting better at the craft as the industry evolves. We stay up to date and at pace, so that you do too.

Where did we come from? The inception.

Let me tell you a story…

Back in 2007, I remember being in a Corporate meeting for one of the top 100 Companies in the U.S.

The marketing department had spent hundreds of thousands of dollars on advertising tactics that were virtually impossible to measure for a Grand Opening of a new retail location.

I asked, “How do we know if it is working?”

No one could answer the question, yet money was flying out the door just the same. We also wanted to change our marketing programs quickly, but the way we were marketing meant planning way in advance without the ability to make real-time strategy changes based on the results we were seeing.

Money was bleeding out of large marketing budgets using traditional media.

And while we believed traditional media was important to reach certain demographics, we also knew there was a more measurable way to grow using digital marketing and reach important audiences with a much better sales funnel.

The problem was clear:

Not being able to make marketing decisions on the fly; not having effective ways to track marketing tactics; and, not knowing if something was working was unacceptable. Marketing like this created more questions thananswers. Marketing like this was out of date.

We also noticed that small businesses had other challenges.

For example, they often did not have the in house expertise, staff size or marketing programs in place that would work cohesively.

So we built marketing services that solve these problems.
Upside’s programs help businesses not just attract leads, but generate customers while building their brands and differentiating. Our marketing programs:

  1. work in coordination with one another
  2. are designed to attract the most profitable type of customers, and
  3. can be measured and modified in almost real time, in most cases, to enhance results.

Let’s build your business together. If you’d like to get to know each other better, reach out and let’s talk. Call 516-610-0922.