About Us and Why We Are Different

Growing businesses for over Ten Years. 95% Client retention rate.

Upside Business Consultants believes small/medium sized businesses can grow faster by focusing on four things:

  1. Identifying integrated marketing strategies that deliver tangible, measurable results
  2. Investing in talented people who genuinely care
  3. Executing plans consistently and flawlessly
  4. Allocating budgets to higher ROI strategies

We aren’t just different. We actually do things differently.

From your first phone call to our daily interactions, you will notice how Upside has a personal touch in everything we do. We are down to earth, genuine and we really care. We are on a first name basis with each client, whether it’s a National client or a local small business.

So, what makes us different? We are “Performers” not ‘Creatives.’

  • Our core competency is Search Marketing & Advertising. This is where we excel. Other agencies go a mile wide and a foot deep. We go a foot wide an a mile deep. That means “expertise” for you.
  • Excellent Client retention rate and exceptional references upon request.
  • Each member of our team has well over 10 years of digital/marketing experience. 
  • We are selective about only taking on Clients we can hit the ball out of the park.
  • We are very honest, transparent and trustworthy. We are also local.
  • We assign a team to every Client. You get several people behind the scenes.
  • Also, we are not the ‘coolest’ agency on Long Island (we aren’t ‘creatives’). We are ‘performers’ who drive results. We like to talk about conversion rates, cost per conversion, rankings etc. That’s what we care about most because that’s what our Clients say they want.

We also believe stronger relationships lead to better results for you too.
So, we focus on getting to know you, your business, your needs and everything on your mind.

Our approach:

Everything we do revolves around questions like “what can be done to make this better?” “how do we create a better strategy?”

We constantly look for ways to shift marketing dollars to the most effective strategies, try new strategies that work, and we stay flexible. We have impromptu meetings, obsess about each client and work tirelessly to improve our clients programs.

We stay up to date and at pace with technology and digital marketing, so that you do too.

Where did we come from? The inception.

Let me tell you a story…

Back in 2007, I remember being in a Corporate meeting for one of the top 100 Companies in the U.S.

The marketing department had spent hundreds of thousands of dollars on advertising tactics that were virtually impossible to measure for a Grand Opening of a new retail location.

I asked, “How do we know if it is working?”

No one could answer the question, yet money was flying out the door just the same. We also wanted to change our marketing programs quickly, but the way we were marketing meant planning way in advance without the ability to make real-time strategy changes based on the results we were seeing.

Money was bleeding out of large marketing budgets using traditional media.

And while we believed traditional media was important to reach certain demographics, we also knew there was a more measurable way to grow using digital marketing and reach important audiences with a much better sales funnel.

The problem was clear:

Not being able to make marketing decisions on the fly; not having effective ways to track marketing tactics; and, not knowing if something was working was unacceptable. Marketing like this created more questions than answers. Marketing like this was out of date.

We also noticed that small businesses had other challenges.

For example, they often did not have the in house expertise, staff size or marketing programs in place that would work cohesively.

So we built marketing services that solve these problems.
Upside’s programs help businesses not just attract leads, but generate customers while building their brands and differentiating. Our marketing programs:

  1. work in coordination with one another
  2. are designed to attract the most profitable type of customers, and
  3. can be measured and modified in almost real time, in most cases, to enhance results.

Let’s build your business together. If you’d like to get to know each other better, reach out and let’s talk. Call 516-610-0922.