The 15 Best Ways to Increase Conversions on Law Firm Websites
BLOG UPDATED 4/6/21 by Doug Betensky.You may be thinking about how to best market your law firm online in 2021. While driving traffic to your website is an essential activity,…
What To Do As An SEO Agency If Your Client Doesn’t Pay
Have late paying customers that have not paid your SEO agency or who are overdue? Today’s post is for other SEOs and marketing agencies—these tips also apply to many small…
18 Tips on How To Get More Views on YouTube
Learn how to get more views on your YouTube videos by following these digital video marketing practices and taking advantage of YouTube’s platform and optimization features. YouTube is now the…
Why Do You Need Alt. Text On Your Images?
Alt text. Some may have never heard of it, others may have an idea about it. So, what exactly is it? Alt text, also known as alternative text or alt.…
What You Should Be Including In Your 2018 Marketing Plan Right Now
Though it may feel like you still have plenty of time, 2018 is less than 100 days away! That means it’s time to be thinking about your marketing strategy and…
How To Remove/Disable A Bad Review On Your Facebook Fan Page October 2015
October 8, 2015 Getting a bad review on Facebook can be traumatic for any business. Especially if the review is fake or an attempt to destroy your reputation online. Don't…
How Long Will It Take To Get A Top 10 Ranking In Search Engines From SEO?
How long will it take to get a top 10 ranking in search engines from SEO? A common question. The precise amount of time it will take until your site…
Do You Consider Internal And External Links To Be Of Equal Importance?
Generally speaking, they are NOT of equal importance in terms of rankings. They each serve a unique purpose. External links, or those pointing to your website from other websites on…
Should I Pay My SEO Company To Submit My Website To Search Engines Monthly?
Do I need to pay my SEO company fees to submit my site to search engines? If I don’t will my keyword rankings be hurt? NO. While in the past…
What Three Factors Do You Consider The Most Important When Selecting Keywords?
SEO is trickier than selecting keywords, and in 2015, thinking solely about ranking keywords may actually hurt your SEO, since many of the SEO tactics used in the past such…
Upside Business Consultants Featured In Long Island Weekly Article About Tween Marketing
July 9, 2015—Hauppauge, NY. Upside Business Consultants has been interviewed and featured in a July 9, 2015 article in the Long Island Weekly. The article is written by Jill Nossa…
How to Market to Tweens – Tween Marketing Tips
What do you call a consumer who wants to buy everything in sight, is not intimidated by price tags, and is less than five feet tall? A marketer’s dream? No.…
Google Location Aware Search: What Is It?
Location Aware Search was released by Google in the last few weeks. The new search feature was not announced publicly, however it is already in use. What is it: You…
Why Can’t My Google Plus Business Page Receive Any Reviews?
One common reason that your Google Plus business page may not be capable of receiving reviews (there is no “write a review” button showing up on your page) is that…
Beyond My Subscribers, How Do I Get More Exposure For My Blog?
Question, I know blogging is important - but if the only people who see it are my subscribers and Facebook fans, how is this expanding my exposure? There are many…
How Do I Attract People to My Facebook Page?
You just launched your new Facebook business page. What’s next? The next step is to persuade people to visit and ‘like’ your page, obviously. In this post, we’re going to…
How To Know Where You Should Build a Link Or Not- Link Building Do’s and Don’ts
How can I tell if a link is safe? How do I spot a good or bad link? What questions can I ask myself to see if a link should…
Get Ready For The April 21st 2015 Google Mobile Friendly Algorithm Update
It’s not a trick. It’s not hype. It’s real. A BIG Google update is coming in two weeks. If you run a small or medium sized business on Long Island…
Behind The Scenes At The Upside Video Studio in Hauppauge, NY
We had a ton of fun with a Client in early February at our Hauppauge, NY video studio. The Client wanted both a Green screen set up with some custom…
How To Discourage A Marketing Agency That You Terminate From Hijacking Your Website/Online Advertising Campaigns
If you run your own business, then you should be in control of all of your web properties at all times. The reason is that you can still provide access…
If I Respond to a Fake ‘Bad Review’ on Google Plus, Will the Fake Review Move to the Top Position in the Reviews Area or Stay in its Original Position?
This is a great question we are answering in response to a recent client’s question. First, if you do receive a bad review on Google Plus, and especially if it…
Three Local SEO Strategies Your Small Business Can Not Afford To Pursue
It’s 2015 and the SEO landscape is very different than it was 2-3 years ago. There are still many misconceptions out there about what you should and should not do.…
B2B Sales Meeting Tips: How To Prepare For Sales Meetings
“Great salespeople don't sell products or services - they solve problems.” What problems are you solving for potential clients? Whether you’re preparing for a sales meeting for a large corporation…
I Don’t Have a Mobile-Friendly Website… What Are the Consequences?
If your website is not mobile-friendly and your customers are heavy users of mobile devices like iPads and iPhones, then you may be missing out on leads or inquiries if…
Seven Creative Ways To Use Video For Service Businesses
Video marketing is a powerful medium. In some cases, it is more powerful than the written word. In fact, by 2017, 74 percent of all Web traffic will be dominated…
What Is The Most Important SEO Metric for My Service Business?
What Is The Most Important SEO Metric for My Service Business? SEO metrics should be defined upfront—we all know that. But what is the most important SEO metric to analyze?…
Repurposing Your Social Media Content To Maximize Return On Content (ROC)
Are you looking for ways to extend the “life” of your blog posts or social media content, or recycle and reuse old social posts for a new use? Are you…
Is Publishing My Blog Posts on LinkedIn Publisher Considered Duplicate Content, and Is It Bad for SEO?
This is a question many marketers have asked as they consider making posts on LinkedIn Publisher. We found an excellent article that evaluates this issue, and below is a summary…
Is Guest Posting On Other People’s Blogs Good For SEO?
Guest posting by itself (publishing a blog you write onto another website) is not bad. But, according to Google and SEO’s, the practice of guest posting for SEO reasons is…
Google Has Ended Its Authorship Program
Google is committed to Search. But is equally committed to rigorous Testing of all of its products. And it is not afraid to pull one from its “shelf” if the…
What are Citations and do I need them to get good local SEO campaign results?
What are Citations exactly? They are described as an online reference to your Name, Address and Phone number on other notable websites that are well indexed. Together, they form the…
How Long Will it Take for My SEO Campaign to Show Measurable Results?
This is a common question. It depends on the keyword, the competitiveness of the keyword, the efficacy of the SEO tactics used and how much effort is put toward a…
Three Big Risks Of Using A Keyword Rich Domain That You May Not Have Considered
Looking to attract more website visitors with a keyword rich domain that can give you a Google rankings advantage? Before you do, think through the pros and the cons. Many…
Social Video Marketing: Ready Or Not, Here It Comes
If you’re active on social media, you'll often see that videos shared by others take up much of your news feed—by 2017, video traffic will take up 67% of all…
6 Facebook Strategies Local Business Owners Should Use To Improve Facebook Marketing
If you have a retail store or bricks and mortar location, you may have thought about what types of Facebook strategies would be helpful for you. Getting traction can take…
The Meaning And Importance Of A Responsive Website Design
If you don’t have a responsive website design, then chances are your website may not work on mobile devices like tablets and smartphones. The fact is that mobile search will…
6 Essential Ways Small Businesses Can Differentiate To Survive In A Competitive Market
Making your business stand out from the pack is hard. Competing for and winning new business is even harder in a competitive market. But that doesn’t mean you should resort…
Which Social Media Platform is Right For Your Business?
Businesses—both small and large—are increasingly using social media to advertise their products and services. While a vast majority of the U.S. adult population (70 percent to be exact) uses Facebook,…
So, What Actually Is Google Plus? How Can I Use It To Help My Business?
If you have been wondering what all the hype surrounding Google Plus is about, it is finally time to put your imagination to rest and use the second-most popular social…
Three Ways You Will Get Your Website Penalized Through Bad Quality Link Building Tactics
Spammy, low quality, irrelevant links can cut off your supply of leads if you have been pursuing SEO tactics that Google is known to penalize. Unfortunately, in their quest to…
Why Visual Content May Make Or Break Your Website
If you are not getting the traffic or lead flow you are looking for from your company website, you may want to ask yourself if your website is engaging enough.…
How You Will Know If Your Blog Is Good Enough To Post: The 3 Question Litmus Test
We all have self-doubts about deciding when a blog is “ready” to publish, or if we should publish an article at all. If you are on the fence about publishing…
5 Best Practices For Obtaining Real Online Reviews That Will Help Your SEO
Online reviews influence perceptions of your business and whether a prospect may click-through to your website or call. They influence sales opportunities and whether or not someone will try your…
My Website Bounce Rate Is 5%. Is That Too Low? Is It Too Good To Be True?
A very low Bounce Rate such as 5% is an indication that there is probably something wrong with your website. Anytime a Bounce Rate seems suspiciously low (lower than 10%),…
Do I Need To Submit My Website To Hundreds Of Search Engines?
In short: NO. You do not need a search engine submission service! You may have seen tactics used by low quality SEO companies (they usually come as SPAM emails and…
SEO Myth: The Way To Rank Higher Is To Use A Keyword Over and Over in Page Text
Truth: While the keyword should be on the page several times, it should be integrated in a natural way. Keyword Stuffing, the act of repeated and overuse of a keyword…
Why Interruptive Marketing Doesn’t Work & Content Marketing Does
Do you like being interrupted? Few of us do, yet interruption has become so normalized in outbound marketing that some people forgot that it often leads to rejection and frustration…
5 Reasons Your Small Business May Need A Mobile Friendly Website
If you are wondering whether getting a mobile friendly website design is worth it, try the following 30-second ‘litmus’ test: Visit your website from a Smartphone or tablet. If it…
21 Ways To Launch Your New Facebook Page and Grow Your Fan Base
Launching a new Facebook fan page is exciting but also daunting for many. Knowing how to promote your page is not always obvious, but there are some relatively simple ways…
2014 SEO Tips To Significantly Improve Small Business SEO Performance
We would like to share these ten key small business SEO tips for 2014. If you are looking for ways to obtain a higher return on investment (ROI) for your…
The Difference Between SEO and Google Pay-Per-Click
When forming Internet marketing campaigns, there are many options that need to be taken into account. The clear goal is to get visitors to your site that are intent on…
Upside Business Consultants Launches UpsideCreativePro.com
We are excited to announce the launch of our new marketing resource, UpsideCreativePro.com. Our video production website is dedicated to video marketing for Long Island and New York City companies. The…
Does My Small Business Need Marketing or Public Relations?
When faced with the dilemma of how to increase traffic to your business, it may be difficult to decide whether you should take a plan of action revolved around marketing…
6 Ways Long Island Lawyers Market Themselves Online and Increase Their Web Presence
If you own a Long Island law firm and are looking to grow your internet presence, you are not alone. The adoption rate of online marketing for attorneys has been…
Five 2014 Marketing Plan Writing Tips You Don’t Want To Miss
Do you have a 2014 marketing plan documented for your small business? Do you know what you will do different this coming year to improve your marketing strategy? It’s not…
5 Compelling Reasons Why Every Small Business Owner Should Use Negative Keywords In Their Google Pay-Per-Click Campaigns
Are you looking for ways to use your adwords dollars more cost effectively? Have you ever asked yourself “what can I do to make sure my ads are not showing…
11 Simple Ways To Boost Facebook Fan Page Engagement For Your Small Business
Is your company effectively engaging your community on Facebook? Are you getting the interaction levels that you want? If not, you are not alone. Many small business owners struggle with…
What Small Businesses Can Learn from Seth Godin’s Purple Cow
Being exceptional is not so easy. For many, it’s the biggest hurdle to standing out in a crowded market place. Staying exceptional in a world where culture, society and…
To Improve My SEO, The Way To Rank Higher Is To Use A Keyword Over and Over in Page Text: SEO Myths Debunked
Through the years, we have had lots of clients and prospects come in and ask all kinds of interesting SEO Questions. One thing everyone has in common is that we…
10 Practical Tips for Crafting Your Elevator Pitch
Putting together and then delivering a convincing elevator pitch (or sales pitch) is not easy. Making it "sticky" i.e. memorable and top of mind for your audience is also a…
11 Big Reasons Why Video Marketing Can Improve Your Digital Marketing Campaign
Today, videos are used at many points in the customer acquisition and client relationship management process—from generating interest with prospects to communicating with loyal customers and providing improved post-sale service.…
5 Easy Ways To Use Online Video Marketing To Impress Your Customers
How Should I Use Video Marketing In A Meaningful Way to Market My Small Business? ...A question that is on many of our minds. Many of us have incorporated video…
Long Island Social Media Agency, Upside Business Consultants, Has Been Nominated as Top Social Media Agency of Long Island for the Best Of Long Island 2013 Awards
Long Island Social Media Agency, Upside Business Consultants, Has Been Nominated as Top Social Media Agency of Long Island for the Best Of Long Island 2013 Awards
Don’t Outsource Your SEO Strategy To Your WordPress “All In One” SEO Plugin
Your Wordpress SEO plugin can not bring in new customers and make you more money. True/false? Well, it can’t on its own. Don’t get us wrong, Wordpress and Wordspress SEO…
Online Reputation Management: Part I
Online reputation management--reclaiming your tarnished image.
15 Ways To Lose Your Twitter Followers Fast: Why People Unfollow
15 ways to get unfollowed on Twitter. Find out some of the reasons why unfollows happen and learn how to avoid them.
What To Blog About:15 Blog Post Ideas My Customers Will Love
Some of you have recently asked “What should I blog about in blog posts?” Here are some blogging topics you might consider as you look to write engaging, interesting content…
2011 Marketing Plan Strategies: How To Write A Marketing Plan
Helpful Tips For Writing A Strategic 2011 Marketing Plan. Marketing Plan Outline and Marketing Planning Questions.
Not Just Video Marketing. Tips On Video Storytelling Your Long Island Business.
Tips on video marketing and video storytelling your Long Island small business.
How do I get my video found online in top positions? Long Island Video Marketing tips.
How to get your video found online in top positions. An introduction for Long Island small business owners who want to learn about video marketing.
Long Island Small Business Owners: Why Spelling Correctly Is Important To Your Customers.
Attention Long Island small business owners: Why proper spelling/ grammar is important to your customers.
Four Search Engine Optimization Reasons To Start Video Marketing That You May Have Overlooked
Four ways that small business video marketing can help you reach your internet marketing goals and outperform your competition.
Making Grocery Stores the Place to Be: Strategies from Whole Foods to Long Island Businesses About Local Marketing
What we can learn from larger companies doing Local Marketing right. How Whole Foods seamlessly integrates into communities through its local involvement and relationship-building strategies.
A Local Long Island Business Makes Waves With Social Media Marketing
Get an inside view of what one local Long Island small business is doing on Facebook to engage and deepen relationships with its customers through social media.
Five Email Marketing Tips To Improve Your Email Campaign Execution
A walk into the less glamorous, but essential components to successful email marketing. Let's learn from the big companies, but let's not repeat their mistakes and become irrelevant to our customers. Find out how...
Tell My Story
Every day we are WOWed by the wit, shrewdness and resourcefulness of our clients. We are fascinated by how clever Long Island small businesses can be and how much there…
About Marketing Garden
Welcome to the marketing consulting blog "Marketing Garden" of Upside Business Consultants, a boutique marketing consulting, internet marketing and SEO services firm. So, what is this blog all about? It's…
Upside CEO Interview On Newsday Offers Estate Sale Business Advice
Read Full Article: http://www.newsday.com/beta/business/estate-sale-business-challenged-by-cut-rate-newcomers-1.14299773?pts=765170
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