The 15 Best Ways to Increase Conversions on Law Firm Websites
BLOG UPDATED 4/6/21 by Doug Betensky.You may be thinking about how to best market your law firm online in 2021. While driving traffic to your website is an essential activity,…
BLOG UPDATED 4/6/21 by Doug Betensky.You may be thinking about how to best market your law firm online in 2021. While driving traffic to your website is an essential activity,…
Have late paying customers that have not paid your SEO agency or who are overdue? Today’s post is for other SEOs and marketing agencies—these tips also apply to many small…
Learn how to get more views on your YouTube videos by following these digital video marketing practices and taking advantage of YouTube’s platform and optimization features. YouTube is now the…
Alt text. Some may have never heard of it, others may have an idea about it. So, what exactly is it? Alt text, also known as alternative text or alt.…
Though it may feel like you still have plenty of time, 2018 is less than 100 days away! That means it’s time to be thinking about your marketing strategy and…
October 8, 2015 Getting a bad review on Facebook can be traumatic for any business. Especially if the review is fake or an attempt to destroy your reputation online. Don't…
How long will it take to get a top 10 ranking in search engines from SEO? A common question. The precise amount of time it will take until your site…
Generally speaking, they are NOT of equal importance in terms of rankings. They each serve a unique purpose. External links, or those pointing to your website from other websites on…
Do I need to pay my SEO company fees to submit my site to search engines? If I don’t will my keyword rankings be hurt? NO. While in the past…
SEO is trickier than selecting keywords, and in 2015, thinking solely about ranking keywords may actually hurt your SEO, since many of the SEO tactics used in the past such…
July 9, 2015—Hauppauge, NY. Upside Business Consultants has been interviewed and featured in a July 9, 2015 article in the Long Island Weekly. The article is written by Jill Nossa…
What do you call a consumer who wants to buy everything in sight, is not intimidated by price tags, and is less than five feet tall? A marketer’s dream? No.…
Location Aware Search was released by Google in the last few weeks. The new search feature was not announced publicly, however it is already in use. What is it: You…
One common reason that your Google Plus business page may not be capable of receiving reviews (there is no “write a review” button showing up on your page) is that…
Question, I know blogging is important - but if the only people who see it are my subscribers and Facebook fans, how is this expanding my exposure? There are many…
You just launched your new Facebook business page. What’s next? The next step is to persuade people to visit and ‘like’ your page, obviously. In this post, we’re going to…
How can I tell if a link is safe? How do I spot a good or bad link? What questions can I ask myself to see if a link should…
It’s not a trick. It’s not hype. It’s real. A BIG Google update is coming in two weeks. If you run a small or medium sized business on Long Island…
We had a ton of fun with a Client in early February at our Hauppauge, NY video studio. The Client wanted both a Green screen set up with some custom…
If you run your own business, then you should be in control of all of your web properties at all times. The reason is that you can still provide access…
This is a great question we are answering in response to a recent client’s question. First, if you do receive a bad review on Google Plus, and especially if it…
It’s 2015 and the SEO landscape is very different than it was 2-3 years ago. There are still many misconceptions out there about what you should and should not do.…
“Great salespeople don't sell products or services - they solve problems.” What problems are you solving for potential clients? Whether you’re preparing for a sales meeting for a large corporation…
If your website is not mobile-friendly and your customers are heavy users of mobile devices like iPads and iPhones, then you may be missing out on leads or inquiries if…
Video marketing is a powerful medium. In some cases, it is more powerful than the written word. In fact, by 2017, 74 percent of all Web traffic will be dominated…
What Is The Most Important SEO Metric for My Service Business? SEO metrics should be defined upfront—we all know that. But what is the most important SEO metric to analyze?…
Are you looking for ways to extend the “life” of your blog posts or social media content, or recycle and reuse old social posts for a new use? Are you…
This is a question many marketers have asked as they consider making posts on LinkedIn Publisher. We found an excellent article that evaluates this issue, and below is a summary…
Guest posting by itself (publishing a blog you write onto another website) is not bad. But, according to Google and SEO’s, the practice of guest posting for SEO reasons is…
Google is committed to Search. But is equally committed to rigorous Testing of all of its products. And it is not afraid to pull one from its “shelf” if the…
What are Citations exactly? They are described as an online reference to your Name, Address and Phone number on other notable websites that are well indexed. Together, they form the…
This is a common question. It depends on the keyword, the competitiveness of the keyword, the efficacy of the SEO tactics used and how much effort is put toward a…
Looking to attract more website visitors with a keyword rich domain that can give you a Google rankings advantage? Before you do, think through the pros and the cons. Many…
If you’re active on social media, you'll often see that videos shared by others take up much of your news feed—by 2017, video traffic will take up 67% of all…
If you have a retail store or bricks and mortar location, you may have thought about what types of Facebook strategies would be helpful for you. Getting traction can take…
If you don’t have a responsive website design, then chances are your website may not work on mobile devices like tablets and smartphones. The fact is that mobile search will…
Making your business stand out from the pack is hard. Competing for and winning new business is even harder in a competitive market. But that doesn’t mean you should resort…
Businesses—both small and large—are increasingly using social media to advertise their products and services. While a vast majority of the U.S. adult population (70 percent to be exact) uses Facebook,…
If you have been wondering what all the hype surrounding Google Plus is about, it is finally time to put your imagination to rest and use the second-most popular social…
Spammy, low quality, irrelevant links can cut off your supply of leads if you have been pursuing SEO tactics that Google is known to penalize. Unfortunately, in their quest to…
If you are not getting the traffic or lead flow you are looking for from your company website, you may want to ask yourself if your website is engaging enough.…
We all have self-doubts about deciding when a blog is “ready” to publish, or if we should publish an article at all. If you are on the fence about publishing…
Online reviews influence perceptions of your business and whether a prospect may click-through to your website or call. They influence sales opportunities and whether or not someone will try your…
A very low Bounce Rate such as 5% is an indication that there is probably something wrong with your website. Anytime a Bounce Rate seems suspiciously low (lower than 10%),…
In short: NO. You do not need a search engine submission service! You may have seen tactics used by low quality SEO companies (they usually come as SPAM emails and…
Truth: While the keyword should be on the page several times, it should be integrated in a natural way. Keyword Stuffing, the act of repeated and overuse of a keyword…
Do you like being interrupted? Few of us do, yet interruption has become so normalized in outbound marketing that some people forgot that it often leads to rejection and frustration…
If you are wondering whether getting a mobile friendly website design is worth it, try the following 30-second ‘litmus’ test: Visit your website from a Smartphone or tablet. If it…
Launching a new Facebook fan page is exciting but also daunting for many. Knowing how to promote your page is not always obvious, but there are some relatively simple ways…
We would like to share these ten key small business SEO tips for 2014. If you are looking for ways to obtain a higher return on investment (ROI) for your…
When forming Internet marketing campaigns, there are many options that need to be taken into account. The clear goal is to get visitors to your site that are intent on…
We are excited to announce the launch of our new marketing resource, UpsideCreativePro.com. Our video production website is dedicated to video marketing for Long Island and New York City companies. The…
When faced with the dilemma of how to increase traffic to your business, it may be difficult to decide whether you should take a plan of action revolved around marketing…
If you own a Long Island law firm and are looking to grow your internet presence, you are not alone. The adoption rate of online marketing for attorneys has been…
Do you have a 2014 marketing plan documented for your small business? Do you know what you will do different this coming year to improve your marketing strategy? It’s not…
Are you looking for ways to use your adwords dollars more cost effectively? Have you ever asked yourself “what can I do to make sure my ads are not showing…
Is your company effectively engaging your community on Facebook? Are you getting the interaction levels that you want? If not, you are not alone. Many small business owners struggle with…
Being exceptional is not so easy. For many, it’s the biggest hurdle to standing out in a crowded market place. Staying exceptional in a world where culture, society and…
Through the years, we have had lots of clients and prospects come in and ask all kinds of interesting SEO Questions. One thing everyone has in common is that we…
Putting together and then delivering a convincing elevator pitch (or sales pitch) is not easy. Making it "sticky" i.e. memorable and top of mind for your audience is also a…
Today, videos are used at many points in the customer acquisition and client relationship management process—from generating interest with prospects to communicating with loyal customers and providing improved post-sale service.…
How Should I Use Video Marketing In A Meaningful Way to Market My Small Business? ...A question that is on many of our minds. Many of us have incorporated video…
Long Island Social Media Agency, Upside Business Consultants, Has Been Nominated as Top Social Media Agency of Long Island for the Best Of Long Island 2013 Awards
Your Wordpress SEO plugin can not bring in new customers and make you more money. True/false? Well, it can’t on its own. Don’t get us wrong, Wordpress and Wordspress SEO…
Online reputation management--reclaiming your tarnished image.
15 ways to get unfollowed on Twitter. Find out some of the reasons why unfollows happen and learn how to avoid them.
Some of you have recently asked “What should I blog about in blog posts?” Here are some blogging topics you might consider as you look to write engaging, interesting content…
Helpful Tips For Writing A Strategic 2011 Marketing Plan. Marketing Plan Outline and Marketing Planning Questions.
Tips on video marketing and video storytelling your Long Island small business.
How to get your video found online in top positions. An introduction for Long Island small business owners who want to learn about video marketing.
Attention Long Island small business owners: Why proper spelling/ grammar is important to your customers.
Four ways that small business video marketing can help you reach your internet marketing goals and outperform your competition.
What we can learn from larger companies doing Local Marketing right. How Whole Foods seamlessly integrates into communities through its local involvement and relationship-building strategies.
Get an inside view of what one local Long Island small business is doing on Facebook to engage and deepen relationships with its customers through social media.
A walk into the less glamorous, but essential components to successful email marketing. Let's learn from the big companies, but let's not repeat their mistakes and become irrelevant to our customers. Find out how...
Every day we are WOWed by the wit, shrewdness and resourcefulness of our clients. We are fascinated by how clever Long Island small businesses can be and how much there…
Welcome to the marketing consulting blog "Marketing Garden" of Upside Business Consultants, a boutique marketing consulting, internet marketing and SEO services firm. So, what is this blog all about? It's…
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