“Why should I do video marketing?”
A great question from one of our clients the other day. It made us realize that some small businesses may not have had the opportunity to learn about some of the benefits of video marketing in terms of reaching their internet marketing plan goals e.g. 1) increasing visibility online 2) achieving higher search engine rankings 3) attracting new leads in new places 4) outperforming your competition.
To help demystify video marketing a little, here are four search engine optimization (SEO) related reasons to start video marketing:
1. Boost Google and other search engine “organic” rankings.
Did you know latest data shows that videos are fifty times more likely to show up on page one than a text-based html web page? That’s 50:1.
Google controls through its own algorithm which types of content on the web become more visible than others, and that algorithm evolves constantly. Right now, videos, news, social media sites and local listings are continually getting higher rankings than traditional online media like static websites. Video marketing is a booming, growing industry because of its unique impact on marketers ability to achieve their online marketing goals and its ability to solve a problem that a traditional website can not always solve: obtain exposure and visibility online immensely. Combine that with the viral potential of videos (through social media they can be shared easily and spread virally across the internet through networks) and you can quickly see why YouTube grew to what it is today.
2. Attract attention away from other listings with text plus a picture.
Bottom line: videos have great visibility and stand out in the search results. Where a website listing only shows text (the title of your website and description) in the search results, video also shows a picture or “thumbnail” in the search results, in color (see below image). This means with video you have a higher chance of catching someone’s eye, engaging them, and getting them to click on your video when they are deciding which web content to click on.
Plus, videos are most frequently found on page one results in top positions, and they can easily be searched for through Google’s updated search format which includes a “Videos” link in the left margin. If you are skeptical, type in “Decorative Painting” and you will see videos show up in high places online for those keywords. Would you rather look through every website or do think you are likely to click on a video? Now put yourself in the shoes of your prospects.