Location Aware Search was released by Google in the last few weeks. The new search feature was not announced publicly, however it is already in use. What is it:

• You can now ask about things nearby without naming them
• You do not have to specify your zip code or town or city
• The algorithm operates with an assumption that it already knows where you are

According to an article on Search Engine Land (link below), “if you have Android and speak your search to Google through the integrated search box, it should work for you. The same is true if you have the Google Search App for iOS.”

This is part of improving Google’s conversational search feature, and is especially useful on mobile devices because of the talk-search capability of mobile devices.

Check it out and try it out.

Here is a great article we read summarizing the new feature:

http://searchengineland.com/google-amazing-location-aware-search-222823