Social Media Marketing Company Long Island, NY

integrated-marketing-strategies

Build a community of people who love your brand. Improve sales. Grow!

Is your business getting the most out of social media marketing?

Upside’s social media marketing consulting centers on how to use Facebook, Instagram, LinkedIn and YouTube to reach your audience and attain your marketing objectives both organically and through paid social advertising. We primarily help small business Clients with:

  • Social media account set up (to get you up and running)
  • Social advertising (Facebook, Instagram, LinkedIn advertising to reach specific conversion goals)
  • Social Media content consulting (advising clients on content they should use)
  • Social media website retargeting (how to reach website visitors on social to expand your funnel)

Social Media Set up

We use your branding and logo to get you set up properly on your target social networks. This includes installing the Facebook Pixel and LinkedIn Insights Tag as well as adding in your artwork so that you look professional. We can also help you set up call tracking, create custom audiences to track e.g. Page Engagement audiences, website visitors audiences, and custom audiences based on demos and interests. We can also draft your privacy policy for you to add to your site (always have yours reviewed by your business lawyer before posting).

Social Advertising

Many marketing experts agree that social advertising is still undervalued and relatively cheap compared to some other forms of advertising, and even though costs have risen in the last few years, paid advertising is a great way to make sure your message is actually getting out to the masses.

Upside creates a general social advertising plan for you to show you how to allocate your budget, set goals, decide which networks to be on and why, and map out how you will reach your specific audiences. We will also help you actually set up your ads and then manage your ads for you. Our ad management includes Facebook, Instagram, LinkedIn and YouTube. We will take your best marketing assets and put them to work for you. Video works miracles on social and is a highly advised media to leverage!

Should you use Lead Gen Form Ads or Message Us Messenger Ads? That’s all part of defining what type of plan will work for you and what type of interactions are of value to you.

Social Media Content Consulting

If you are looking for a meaningful way to use social media and perform well organically, you’ll need to develop a social media content plan that inspires community and resonates with your audience. But how do you do that and reach your business goals and financial goals? How do you do that and differentiate from local competition? Figuring that out is important because social media takes a lot of time and resources to do correctly.

In our experience, social media is used to connect, communicate, engage and share, not to directly sell. It can highlight aspects of your business where you excel but also create new ways for conversations to start. Brands who are successful understand how to use social as part of their larger marketing strategy and how to keep content centered on your Fans, not your promotions. And as a wise Client of ours has said, “be the movie, not the commercial.” By adding value and posting with “substance” you can still get organic success on social. 

Social Media Website Re-Targeting

You’ve gotten people to your website, but how do you reach those same visitors when they later go to Facebook, Instagram or LinkedIn etc.? Remarketing, or re-targeting is the missing link to so many small businesses’ strategies and can often get you new customers at a much higher conversion rate and lower cost/conversion, because you are marketing to prospects who have already interacted with your brand at least once. Remarketing helps you expand your funnel and create new touchpoints with prospects.  Upside helps you understand how to do this the right way for your business and can help advise you and set it up.

At the same time, many networks have become “pay to play” and in order to reach your audience you’ll need a well crafted ad targeting strategy to reach your audience. Your business may be B2C but it may also be B2B, so your first step is understanding where decision makers spend time and which tactics to use to get in front of them. Upside will map out your overall plan and document which audiences you should target as well as help you understand what types of ads to use to reach your objectives.

The facts are important:
Hundreds of millions of people are on social media sites like Facebook, Instagram, YouTube, LinkedIn, Twitter etc everyday actively and the social media landscape continues to grow. Even if you are not involved on social media, your customers and your competition are probably active there. Social media marketing has already transformed the traditional marketing paradigm from a “marketing campaign” mentality to an ongoing relationship-building marketing model for small business owners.

Some benefits of social media marketing:
In addition to impacting your search engine rankings (SEO), social marketing helps achieve more direct marketing to your audience that is faster than an email blast, cheaper than advertising and more powerful than print because it allows you to do something few marketing channels did in the past: one-on-one, real time marketing with your audience.

Four key questions to ask:
1. Can I find a meaningful and profitable way to get my business involved?

2. What do I need to do to make sure I have an effective social marketing strategy that aligns to my marketing goals?

3. How can I reach my audience of decision makers?

4. How will social work in my overall marketing and sales funnel?

Don’t jump in unprepared. If you have questions about Facebook, Instagram, Twitter, YouTube, LinkedIn, Blogs or other social media, it can be very helpful to sit down with your web marketing consultant and develop a social media roadmap. Click here to contact us today!

Upside’s Social Media Marketing Services Can Help:

Social Media Marketing Consulting, Long Island, NY

• Social Media Marketing Consulting and Strategy Development
Social Media Content Plan (Social Calendar Development)
• Social Media Training and Coaching (small group or one on one)

Social Media Agency Services, Long Island, NY

  • Social Media Marketing Consulting and Strategy Development
  • Social Media Training and Coaching (small group or one on one)
  • Social Media Advertising
  • Metrics Development and Tracking
  • Phone, Email and Skype Consulting
  • Social Media Marketing Account Set-Up and Profile Building for Facebook, LinkedIn, Twitter, YoutTube
  • Customized Facebook Pages, Twitter Pages etc.
  • Social Media Management (monthly management)
  • Social Media Management Skills Training and One On One Business Coaching
  • YouTube Video Marketing Advertisements
  • One Minute Professional High Definition Video Commercials
  • Online Brand Reputation Management
  • Social Bookmarking Services / Social News
  • Business Blog Set-Up, Management, Business Blogging Content; Blog Training

Social Media Optimization (SMO) / SEO for Social Marketing Sites

The difference between being invisible online or one page one can be whether or not your social media e.g. Facebook business page, Blog, LinkedIn account, videos etc. are optimized.

Social Media Optimization (SMO) is an important part of your entire Search Engine Optimization (making sure your business is on page one of the search engines for your keywords) program. SMO is the process of making sure that all of your social media channels, business profiles and internet marketing assets are optimized for visibility (not just your website) in the search engines and that they are strategically utilized in your linking and back linking SEO strategy.

Integrated Services

Pay-per-Click

Considering a Pay-Per-Click online advertising campaign on Long Island or NYC? Do you have a Google Adwords Campaign that is under performing? Or, perhaps it is not being used to promote the most profitable areas of your business. We can help.

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SEO

Optimizing your website on Long Island requires more than just SEO talent, it requires the commitment of a trusted Long Island SEO company that will be able to get you results even as Google and Search Engine algorithms change.

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Websites

Your website is not only important to you, it’s important to searchers and customers who are also looking at your competitors. In 2018, your site needs to be responsively coded so that it is mobile friendly, filled with great content and easy to use.

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