Do I need to pay my SEO company fees to submit my site to search engines? If I don’t will my keyword rankings be hurt?

NO. While in the past submitting websites to search engines was a task many SEOs pursued to help get webpages indexed, it is basically not necessary now. The search engines have become more robust and are very capable of finding your webpages without resubmitting your entire website. Paying a fee for this service is a waste of money. Companies that claim that this is a needed service should be questioned and investigated as to their ethics.

To get a page indexed, Upside recommends that you ensure that the page itself has unique content, that you include it in your website sitemap (especially if the website is large), and that you build some white hat links to that webpage. This will do everything you need to help index the webpage. Submitting your website over and over will not help your rankings or net results.

Again, ranking your website for certain keywords and submitting your website over and over again to search engines are completely unrelated and a waste of your time and energy. If you are confused and need more help on ranking a keyword, then you need to do what is called on-site or on-page SEO (changes to your website content and code) and off-site or off-page SEO (activities external to your website).

Summary:

DO NOT PAY SEO COMPANIES TO SUBMIT YOUR SITE TO SEARCH ENGINES.

Rather:

1)Write good quality, original content on subjects for which there is demand.

2)Get a Google Search Console (formerly Google Webmaster Tools) account and submit your sitemap.xml files their.

3)Build backlinks to your webpages.

If you have questions, give us a call at (516) 610-0922 or get in touch with Upside Business Consultants, a Long Island SEO Company.