Question, I know blogging is important – but if the only people
who see it are my subscribers and Facebook fans, how is this expanding my exposure?
There are many ways to attract more views of your blog. Two things we recommend are identifying:
1) How to leverage your existing marketing channels
2) How to reach new visitors who are unfamiliar with your brand.
Here are Seven tactics you can start pursuing now:
1. Post on Facebook, Twitter AND Other Social Networks
Every time you create a blog post, make sure you share it with your followers and fans on your social networks. People will not know your content exists unless you invite them to your blog site. Build relationships with other Facebook Fan Page Admins who may share your blogs to their network. For example, a Salon that specializes in Men’s Hair may share posts from a Male Dermatology Center. The content is appropriate and targeted for the audience and businesses
are non-competing.
2. Email Marketing
Your articles can be shared via email blasts in the form of a Newsletter. Marketing to existing subscribers can actually lead to new views when your subscribers forward your article to someone they know. If you haven’t already, consider adding share plugins within your email.
3. Optimize Blogs for Search Engines Like Google
Blogs can be optimized to improve their visibility in search engines like Google Bing and Yahoo.
Create articles that will be found by people searching online for answers to their questions or a solution to a problem. People are more likely to click and read a blog article that they can relate
to online.
Tip: Pick topics and content that does not have a lot of competition to help your blog rank better.
4. Approach Local Publishers and Magazines
Provide your content (or a version of it) to a new audience by forming relationships with local newspapers. Although this can be very challenging, it can lead to a lot of PR exposure in the long run. Don’t ignore the smaller publications. There are many good publications out there searching for great articles to share with their subscribers.
5. Cross Promote Your Work Via Other Social Media Marketing Channels
You could do a video blog that is related to your post and then put a link in your article, in the description (on Youtube, Vimeo, etc.). Cross promotion can help encourage people to visit your blog while providing a helpful resource to people who are already interested in you.
6. Guest Blogging
Only guest blog with people you trust and who serve a similar audience. Guest blogging can help attract new viewers if it is handled properly. The purpose of guest blogging is to provide
content to a new audience. While the blog post would not be published on your website, you could garner enough interest that people may start following you on Social Media or subscribe to your e-newsletter or blog, which will result in more views.
7. Facebook Advertising
Turn your Facebook post into a Sponsored Post. At Upside, we always recommend an integrated approach in which you try several of these tactics in combination to get the most exposure. Remember, in 2015, think about how your content is perceived on the device on which it is viewed. Content should format correctly and provide a positive user-experience. whether it is a Desktop, tablet or Smartphone.
Bonus: You can print out a couple of articles and hand them out at Workshops/Meetings with Clients/Your Front Desk, etc. or email them as follow-ups to Clients or Customers who show interest. The articles also help the overall exposure of your website because they add good content that drives up relevancy and your quality score on Google – this is one of the key reasons why we do this.
Lastly, make sure you always provide your audience with fresh content that they will be excited to read regularly. The more you share your content, the more people you will attract to your blog.
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